Last updated: May 2026
These Terms of Service form a binding agreement between you ("Customer") and Michael Holemans, a Belgian self-employed professional (eenmanszaak / sole proprietorship), registered with the KBO under number 0759.456.946, VAT number BE0759.456.946, with registered address at Waversesteenweg 3A, 3360 Bierbeek, Belgium, trading under the name "Clareo" ("Clareo", "we", "us"). The Service is provided on a business-to-business basis to professional users only. Full operator details: Legal information.
Clareo is an AI findability analysis platform that evaluates how visible a business is to AI search engines. The Service analyzes publicly available business data, website content, and AI engine responses to produce a findability score and actionable recommendations.
Clareo is designed for business use (B2B). By using the Service, you represent that you are acting in a professional capacity on behalf of a business entity. The consumer right of withdrawal (herroepingsrecht / droit de rétractation) under the Belgian Code of Economic Law (Book VI) does not apply to B2B transactions.
You must create an account to use paid features. You are responsible for maintaining the confidentiality of your account credentials. Business data such as VAT numbers is automatically looked up via public registers and does not need to be entered manually.
Paid plans are billed monthly or annually. Subscriptions auto-renew unless cancelled.
Prices are exclusive of VAT. Belgian VAT (21%) will be applied where required.
Paid plans include monthly credits for AI-generated content (FAQ pages, schema markup, blog posts, etc.). Unused credits roll over for up to 2 months. Credits are non-transferable and non-refundable.
Our IP: The Clareo platform, scoring algorithms, analysis methodology, and user interface are proprietary. You may not copy, modify, or reverse-engineer the Service.
Generated content: Content generated by the Service using AI is licensed to you for business use. You may use, modify, and publish generated content for your business. We do not claim ownership of content generated for you. However, we make no guarantees regarding copyright protection of AI-generated outputs under current Belgian or EU law.
Your data: You retain ownership of all business data you provide to the Service.
The Service uses artificial intelligence to analyze websites, query AI search engines, and generate findability scores, recommendations, and written analyses. AI outputs are inherently probabilistic and may contain errors, omissions, outdated information, or fabricated content ("hallucinations"). Findability scores are estimates based on signals available at the time of analysis and AI engine outputs that may vary between runs.
Clareo's reports are informational and do not constitute legal, financial, marketing, or business advice. The Customer is responsible for independently verifying findings before acting on them. Blind-test results record AI engine outputs at a specific moment in time and are not assertions about the underlying businesses mentioned. Recommendations are suggestions, not guaranteed outcomes.
The Customer agrees that Clareo is not liable for decisions made in reliance on AI-generated analysis or for the content of AI engine outputs that Clareo merely records and reports. AI-generated content is clearly labelled in the product and in reports, in accordance with Article 50 of the EU AI Act.
To the maximum extent permitted by Belgian law:
The Customer agrees to indemnify, defend, and hold harmless Clareo (and its operator Michael Holemans) from and against any third-party claim, action, or proceeding — including reasonable legal fees and damages awarded — arising from or related to:
Clareo will promptly notify the Customer of any such claim and reasonably cooperate in the defense. The Customer's obligation under (a) does not cover claims arising solely from a defect in the Service itself, unaltered by the Customer. Nothing in this section limits the Customer's rights or Clareo's obligations under the Belgian B2B unfair-terms legislation referenced in Section 8.
We process personal and business data as described in our Privacy Policy. By using the Service, you acknowledge that business data will be processed via external AI service providers for analysis purposes.
You may not use the Service to:
We may modify the Service, including features, pricing, and credit allocations, with reasonable notice. Material changes to paid plans will be communicated at least 30 days in advance via email.
Either party may terminate this agreement. Upon cancellation of a paid plan, you retain access until the end of the current billing period. You can export your data via your dashboard settings before your account is closed. We may immediately terminate accounts that violate these terms.
These Terms are governed by Belgian law. Any disputes arising from or related to these Terms shall be submitted to the exclusive jurisdiction of the Enterprise Courts (Ondernemingsrechtbank) of Brussels, Belgium.
If any provision of these Terms is found to be unenforceable, the remaining provisions shall continue in full force and effect. No unilateral interpretation rights are reserved by either party.
For questions about these Terms: legal@clareo.be