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Honest, plain-English insights on getting found in the AI era — no hype, no secret tricks.

AI findability

Your reviews matter for AI — but they're only part of the picture

Reviews really do feed AI engines — there are documented data deals to prove it. But the formula behind them is invisible, Reddit outranks Trustpilot in citation studies, and most integrations are still US-only. Here's the honest picture for European businesses.

10 June 2026Read article
AI findability

Do you need an llms.txt file to get found by AI?

Some agencies will sell you an llms.txt file to get into ChatGPT. Here's the honest, plain-English truth about whether it actually works — and why we still keep an eye on it.

7 June 2026Read article
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