How Clareo Works

45+ checks, three AI engines, one score — in about 2.5 minutes.

Last updated: April 2026

Step 01

Tell us who you are

Business name and website URL

Your business name, your website, and your industry — that's it. We crawl your site, find your company registration, and launch the full analysis. No forms, no friction.

Step 02

The deepest GEO scan available

45+ technical, content & AI signals

We don't just scan your website — we check everything AI engines use to form their answers. Your listings across directories, review sites, and social platforms. Whether your content actually answers the questions people ask. And then we do what no other tool does — we query ChatGPT, Gemini, and Perplexity with real questions about your industry, and see if they bring up your name.

Step 03

One score, zero guesswork

Personalized breakdown and recommendations

You get a single score from 0 to 100, broken down across four categories — Technical Access, Content Quality, Online Presence, and AI Visibility. Every check is explained, every weakness highlighted, and every recommendation ranked by how much it will actually move the needle.

Step 04

Create content that AI recommends

AI-optimized, ready to publish

We don't just tell you what's wrong — we help you fix it. FAQ pages, blog posts, service descriptions — all generated from your specific gaps and optimized for AI. But content generation is just one piece. We also surface topic opportunities, track your score over time, and keep showing you what to work on next.

What we check

45+ checks across four categories, each weighted by its impact on real-world AI visibility.

Content Optimization

30% of composite score

Content depth

Measures word count and content substance per page

Statistics & numbers

Finds concrete data points that make content 22% more citable

Q&A structure

Detects question-answer patterns — 3.2x more likely in AI answers

Content freshness

Checks publication dates, schema dates, and temporal signals

Entity clarity

Verifies business name + location + service appear together early

Geographic signals

Detects local regions, provinces, and cities in content

Contact information (NAP)

Finds phone, email, address, and registration number patterns

Social proof & credibility

Identifies testimonials, case studies, awards, and certifications

Structured content

Evaluates lists, tables, definition lists, and emphasis usage

Content variety

Classifies page types (About, Services, Blog, FAQ, etc.)

Internal linking

Maps how your pages link to each other so AI crawlers can navigate — including breadcrumbs and orphan-page detection

External references & citations

Checks for outbound links to authoritative sources — the #1 GEO optimization

Online Presence

35% of composite score

Brand search presence

Searches your brand name and measures result quality with source diversity

External domain mentions

Counts third-party websites that mention your business — a key AI trust signal

Industry search visibility

Tests if you appear in industry-specific search queries

Wikipedia presence

Checks Wikipedia in English, Dutch, and French

Wikidata entity

Verifies your business exists in Wikidata (feeds Google Knowledge Graph)

Google Business Profile

Verifies your Google Business Profile presence and completeness

Facebook business page

Verifies Facebook presence with quality signals

Instagram

Checks for an active Instagram business account — part of the multi-platform presence AI cross-references

LinkedIn company page

Verifies LinkedIn presence with quality signals

Trustpilot

Checks for a Trustpilot profile with AI-verified cross-referencing

Business register

Confirms official registration in your national business register

Technical Accessibility

10% of composite score

SSL/HTTPS

Verifies secure connection — required for AI crawler trust

robots.txt AI bot access

Tests 12 AI crawlers (GPTBot, ClaudeBot, PerplexityBot, etc.) for access permissions

Schema markup (JSON-LD)

Checks for structured data across 11 schema types including WebPage and Article

Server-side rendered content

Ensures AI crawlers see real content, not empty JavaScript shells

XML Sitemap

Validates sitemap presence, lastmod dates, and robots.txt reference

llms.txt

Checks for the experimental AI instruction file standard

Page metadata

Audits meta description, OG tags, language attributes, hreflang, and canonical URLs

Heading hierarchy

Validates H1/H2/H3 structure and detects heading level skips or fake headings

Page speed & mobile

Tests loading performance and mobile responsiveness via PageSpeed Insights

Indexed pages

Measures how many of your pages Google has indexed and made discoverable

Bing indexing

Checks whether Bing has indexed your site — the search index ChatGPT relies on to find you

AI snippet access

Detects nosnippet or noarchive directives that would stop AI from quoting your pages

AI Visibility Testing

25% of composite score

Each engine answers the same 7 real customer questions — best-in-area, recommendations, near-me, problem-solving, what-to-look-for, reviews and comparisons — none of which mention your name.

Gemini AI Visibility

Google's Gemini asked your industry questions without your name — does it mention you?

ChatGPT AI Visibility

OpenAI's ChatGPT asked the same questions — does it recommend you?

Perplexity AI Visibility

Perplexity, which searches the live web in real time — does it surface you?

Beyond the analysis

Recommendations

Prioritized actions with estimated time and impact

Content Generation

AI-optimized FAQ pages, schema markup, blog posts

GEO Scoring

Every generated piece scored on 10 findability checks

45+
Individual checks
3 AI
Engines tested
~2.5 min
Analysis time

Ready to check your AI visibility?

Run a free analysis and see your score in about 2.5 minutes.