AI findability: should you fix it yourself, or have it done?

Short version: the diagnosis is the hard part, and Clareo already did that. The fixing is mostly doable yourself — until it isn't.

Once you've seen your Clareo report, you know exactly what's holding your business back in AI search: the missing schema, the thin content, the pages ChatGPT can't read. The obvious next question is: who actually does the work?

What you can genuinely do yourself

Plenty, if you have a little time and a website you can edit:

• Content. The studio writes your missing FAQs, service pages and descriptions. Paste them in — the single biggest lever, and it's free with your plan.
• The small technical wins. Your VAT number, your address and region, a clear page title — none of this needs a developer.
• Social profiles. A complete Facebook or LinkedIn company page is a signal AI notices — quick to set up yourself, and worth doing.
• Asking for reviews. No tool can do this for you; a short, personal request to happy clients beats most technical tweaks.

If that's you — great. The report is your checklist, and you're done.

Where it gets harder

Some of it fights back:

• Schema and technical structure mean editing your site's code or wrestling a page builder — doable, but easy to get subtly wrong.
• Speed and mobile problems often come from the template itself; no amount of plugin-tweaking fully fixes a slow foundation.
• Off-site presence like Wikidata, Bing Webmaster Tools and review platforms — each has its own account, its own verification, its own quirks.

None of this is impossible. But it's an afternoon that turns into a weekend, on work that isn't your actual job.

When "done-for-you" actually pays off

Outsourcing isn't automatically the smart choice — it pays off in specific cases:

• Your site runs on an older template that's slow and hard to make AI-readable. Patching it can cost nearly as much effort as building fresh — and leaves you on a weak foundation.
• Your time is worth more doing what you do best than learning schema markup.
• You want it done once, done right, and then kept healthy without thinking about it.

That's the service side of what we do: Clareo measures exactly what needs to happen, and — if you'd rather not do it yourself — we execute it. Technical fixes, content, or a complete new, AI-ready website.

The honest bottom line

• Read your report either way — it's the map, whoever holds the shovel.
• Do the easy, high-impact parts yourself. Content and reviews first.
• Consider done-for-you when the foundation is weak, or your time is better spent elsewhere.

Want to know which camp you're in? Run a free analysis — or, if you already know you'd rather hand it over, ask us for a proposal.